6 articles
Verify your business with Meta to unlock higher WhatsApp messaging limits and a permanent display name.
Choose a display name Meta will approve and fill in the profile customers see when they open your chat.
Understand template categories, write one Meta will approve, and use it in Broadcasts and replies.
Learn when you can reply freely on WhatsApp, when you need a template, and how the 72-hour ad window works.
Understand how Meta scores your number, how many conversations you can start per day, and how to grow the limit safely.
Get permission before you message customers on WhatsApp, and make sure a STOP reply is respected everywhere.