This article explains what HueChat is and what each part of the product does, so you can decide what to set up first.
HueChat is a customer messaging platform built in Saudi Arabia for small and medium businesses. It brings WhatsApp Business API, Instagram, Messenger, Email and Live Chat (website widget) into a single Team Inbox. Telegram, LINE and Twilio numbers can also be connected. Every customer message lands in the same place, so your team stops switching between apps.
Inside the Team Inbox you can:
Screenshot: the Team Inbox with a WhatsApp conversation open and the assignment and label controls visible.
AI Agents reply to customers using your own knowledge sources, such as documents, FAQs and product catalogs. They detect the customer's language and answer in Arabic, English and more. When a conversation needs a person, the AI hands it over with the full context kept. Every thumbs-up or correction from your team helps the agent improve.
AI Agents are included on every plan, including Free, and are metered by a monthly AI allowance. You can buy top-up packages when you need more.
HueChat has a Free plan with no time limit (1 agent, 1 inbox, 100 contacts, Live Chat and a basic AI agent). Starter, Growth and Business add more agents, inboxes, contacts and AI actions, and every paid plan starts with a free 14-day trial with no credit card required. Enterprise adds unlimited agents, custom integrations and an SLA. Prices are in Saudi riyals. WhatsApp messaging fees are billed by Meta separately, with no markup from HueChat. See the pricing page for current details.
iOS and Android apps let your team reply on the go. Sign in with the same account you use on app.huechat.ai.