HueChat joins the delivery numbers reported by each ad platform with what actually happened in your inbox: leads, won deals and revenue. Two places show this: the ROI Dashboard on the Ads overview and the Insights tab.
The ROI Dashboard card uses the leads and deals captured in HueChat:
Until you connect a platform's reporting, the card shows "Spend not connected yet".
Screenshot: the ROI Dashboard card with the Top Campaigns table
Open the Ads workspace and choose Insights. Pick a date range and, if needed, a platform or account. The report has three sections:
Spend is normalised to SAR. Rows in currencies that cannot be converted are excluded and counted in an "unconverted" note rather than guessed.
Below the KPIs you get a daily spend chart, a By platform table and a campaign table with paging. Choose Export all campaigns to download every campaign in the date range, not only the visible page.
Reporting updates daily. Paused ads may have no delivery data.
Screenshot: the Insights tab with the three sections and the daily spend chart
The Conversion Feedback card shows deal outcome events sent back to ad platforms and whether the platform accepted them. For Meta Business Messaging, you opt in per channel; HueChat sends a Purchase event only when an ad-sourced messaging deal is marked won.
Exact options may differ by plan.